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Why Pinecone?

Founded in 2022, Pinecone Leadership emerged from deep Nordic roots, recognizing the need to reconnect and ground our corporate culture in our natural wisdom and heritage.

In today's complex business landscape, Nordic leaders face unique challenges. While our region leads in innovation and sustainability, many leaders find themselves caught between global pressures and local values, between digital acceleration and natural rhythms, between profit demands and ecological consciousness.

Our vision is to serve as a source of light for conscious leadership culture, starting from our Nordic foundations and reaching globally.

We believe the Nordic understanding of nature connection, collaborative leadership, and balanced living offers vital wisdom for global regenerative leadership. By combining these cultural strengths with practices in presence, deep listening, compassion, and clarity, we help leaders navigate complexity and unfold their potential, while staying true to their roots.

As a Pinecone Leader, you join a growing community of practitioners who understand that the future of Nordic leadership lies not in abandoning our connection to nature, but in deepening it. Together, we're creating organizational cultures that honor both innovation and tradition, efficiency and wellbeing, growth, sustainability - and the right to regeneration.

Pinecone X - Method

Our approach is a blend of theory and practice - of knowledge and wisdom, of being and doing. Our tools come from a wide range of disciplines: growth mindset, yoga science, ecosomatics, deep psychology, neuroscience, archetypes and quantum mechanics to mention a few.

In our flagship-programme, Pinecone X, we offer a transformation journey for both established executives and emerging talents. Through an immersive four-month programme, integrating nature connection, design thinking, deep breaths, and cognitive behavioral coaching, participants will embark on a profound exploration of self-discovery and activation.

The journey invites you to recalibrate and refine your leadership direction, vision, and lifestyle, empowering you to reach new horizons and depths in your practice.

Combining nature, design processes, modern coaching and ancient traditions of nature connection, we bring a powerful toolkit to our time together. Our main design feature is the design exercise Empty the Backpack, where we come together to let go of old dynamics and stagnated patterns, for to bring new tools to the table that suit the dynamics of your current personal and professional cultures.

The programme is offered on demand and we work with both curated cross-sector groups of individuals and teams from the same company.

In addition to this, we offer 1:1 coaching and guidance, inspirational talks, community gatherings and tailored design experiences for your company and teams. Read more about our offerings here.